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2025 STATE OF SEX SURVEY

Whether spoken or unspoken, there’s always been perceived societal rules when it comes to pubic hair, especially when it comes to sex and dating. In 2025, however, data shows that Americans are embracing body positivity and body hair personalization as a form of aesthetic identity.

Roughly 1 in 4 Americans Find Confidence and Identity in Their Body Hair Grooming Routine

27% percentage displayed on a gradient background transitioning from pink to purple, shaped like a rounded peak or hill.

of adults said they feel more confident during sex when freshly groomed or shaved

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of respondents said they never give up their grooming routine even with a long-time partner

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of respondents even said they would groom themselves in a certain way if their partner preferred it or asked for it

The Landing Strip is Still Landing

There’s an openness in society to destigmatize varied grooming choices and encourage open conversations between partners - so much so that when asked which styles or shapes people would prefer their partner to groom or shave their pubic hair into:

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Buzzed, Bushy or Barely There

There’s no universal standard for “ideal” grooming anymore. In fact, 1 in 3 (30%) have no preference as to which style or shape their partner grooms their pubic hair, signaling more acceptance of body hair overall. Of those who do have a preference and were comfortable responding, results were mixed

33% buzzed text on textured pink circular background, infographic element for survey or data visualization

said they don’t prefer any specific shape; they just prefer it’s trimmed / groomed in some way

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prefer natural

28% "Barely There" text inside an orange gradient circle, emphasizing minimal or slight presence concept

prefer completely bare

In: Experimentation, Out: Abstinence

Americans are open to experimentation and new sexual experiences. When asked which sexual preferences or quirks they would be open to exploring in the bedroom with their partners, roughly 1 in 3 adults said they would be open to most:

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Men are 1.55x more likely than women to be open to watching adult content together

Toys and tools aren’t just solo staples anymore; they’re becoming essentials for shared intimacy, playful exploration and deeper connection. So go ahead - don’t be shy, give it a try.


One-Night Stands

Males are 2.7x more likely than females to feel comfortable with casual encounters (19% vs. 7%).

Couple in underwear with blue 19% and pink 7% overlay bars highlighting body and lips, representing comparison or data visualization.

Polyamory, Ethical & Non-Monogamy

Males are 2.3x more likely than females to be open to multiple partners (14% vs. 6%).


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Communication is Sexy

Sexual compatibility and communication are more important than ever:

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Nearly half (46%) of Americans say that open communication about desires and boundaries is essential in the bedroom.

The conversation is evolving, but it’s far from over. It’s time to keep pushing for openness, honesty, and zero shame.

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Nearly 1 in 5 (16%) admitted they tend to keep quiet about their sexual preferences in the bedroom, whether it's to spare feelings, avoid an uncomfortable discussion, or put themselves out there.

Two overlapping circles with percentages, 17% in blue and 15% in pink, with a hand pointing toward the pink circle.

In a twist on perceived gender norms, men were slightly more likely to stay quiet (17%) compared to women (15%).



It’s Personal: Americans Are Ditching the Rulebook and Embracing What Turns Them On

The bedroom is expanding as a space for exploration, as these desires, grooming preferences and scenarios aren’t just “fringe” anymore – they’re becoming normalized parts of the sexual experience, influenced by an increased cultural value of authenticity and acceptance when it comes to sexual wellness and grooming.


Methodology:

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1218 adults. Fieldwork was undertaken between 24th - 25th July 2025. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).